MarceloPelica
Visual designer with 18 years of layouts, letters, logos and plenty of motion.
A generalist who
sweats every detail.
More about me →
“Eighteen years in,
still obsessing over kerning.”
Layout, type, identity, illustration, motion. In that order, on a good day.
Four things I do well, and one thing I never skip: the details.
Identity and branding
Logos, color, type and the rules behind them. Systems that look good on day one and still hold up when someone else is using them in year five.
Layout, editorial and typography
Grids, hierarchy and letterforms. Brochures, decks, reports, websites. If it has text on it, I have opinions about it.
Illustration and motion
Custom illustration, icons and motion graphics. Static things that deserve to move, and moving things that deserve a good still frame.
Campaigns and key visuals
One idea, many formats. Key visuals, social, events and out-of-home that all look like they came from the same place.
- Superside, Senior Designer 2020 to now
- Estúdio Lumen 2014 to 2020
- Agência Norte 2010 to 2014
- Print shop and freelance 2008 to 2010
- And more
Eighteen years, from print shops and agencies to distributed global teams. Packaging, books, brands, campaigns and plenty of motion.
Where ideas
find their layout
Let’s talk →
About
Eighteen years of making things look right.
I started in graphic design, back when files went to the print shop on a disk and a bad kerning pair meant reprinting five thousand flyers. That taught me more about craft than any course: respect the grid, check the proof, then check it again.
Since then I’ve done a bit of everything: editorial layout, typography, identity, illustration, motion. I’m a generalist on purpose. In football terms, a number 5: not always the one scoring, always the one the team can’t do without.
These days I work remotely from Curitiba with brands around the world, on campaigns, identities and layouts of all sizes. I use new tools (yes, AI too) when they help and ignore them when they don’t. Beyond design: football, music, and a type specimen collection that is getting out of hand.
Works
Project
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Challenge, approach, result
01 · Challenge
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02 · Approach
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03 · Result
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